This webinar explored our latest consumer research, this time focusing on family preferences for burial and cremation and funeral trends. In this session, we shared key findings from our recent market research study and reveal how diverse values, motivations, and planning styles are reshaping the future of funeral care.
You’ll learn how you can connect with each type of consumer, personalize your services, and build stronger, lasting relationships in an evolving marketplace. By understanding these trends, you’ll be ready to meet every family’s needs with compassion and confidence.
Jenn is the Senior Vice President and Chief Marketing Officer at Batesville. Since joining Batesville in 2008 as a territory sales representative, she has distinguished herself as a sales professional, leader, and champion for funeral professionals. Jenn now leads the marketing team, delivering innovative burial and cremation products that meet or exceed the needs of funeral directors and families, as well as digital and e-commerce solutions that help funeral homes optimize their business and create stronger connections with their communities.
