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Privacy Policy


Last Updated: July 31, 2023

This Privacy Policy (“Policy”) explains how Batesville Services, LLC and its subsidiaries and affiliates (“Batesville,” “we,” “our” or “us”), may collect, use, and disclose your personal information; the choices you have regarding our use of your personal information; and how to contact us regarding our privacy practices. 

This Policy applies to personal information we obtain about you through www.batesville.com, including our Batesville Connect site which is accessible with a username and password by representatives of our funeral home customers (“Funeral Professionals”) (collectively the “Site”). For the avoidance of doubt, this Policy does not apply to Funeral Professionals’ websites. 

Please read this Policy carefully to understand our policies and practices regarding your personal information. By using our Site, you are consenting to the practices described in this Policy. If you do not agree with our policies and practices, please do not use our Site or provide us with your personal information. Use of Batesville Connect by Funeral Professionals is also subject to our Terms of Service. 

What Personal Information We Collect 

We may collect personal information directly from you or automatically through your use of the Site; we also may obtain personal information through Funeral Professionals’ use of our products and services.  

Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, such as your name, email address, IP address, telephone number, credit card number, and certain details about your internet activity.  

The categories of personal information we collect about you depend on how you interact with us and may include the following: 

Some forms on our Site may require you to provide personal information to submit the form. You may choose not to provide personal information in those cases, but this may prevent you from being able to use certain features of our Site. 

How We Use Personal Information 

We may use your personal information to: 

We may obtain data that is publicly available or from third party sources, such as address verification services or third-party marketing database partners, to improve the accuracy of and add to what we know about our Funeral Professionals and prospective customers. We may combine this information with your personal information for the purpose described in this Policy. 

How We Disclose Personal Information 

We may disclose your personal information in the following circumstances: 

  1. to comply with relevant laws or to respond to a subpoena, warrant or court order served on us; 
  2. to respond to valid requests by government agencies, including law enforcement authorities; 
  3. if we believe your actions are inconsistent with our terms of use, user agreements, applicable terms or policies; 
  4. to protect the rights, property, life, health, security, or safety of Batesville, its employees, the Site, and its users or any third party; or 
  5. for the establishment of defenses or claims in any legal action or dispute involving Batesville or any of its officers, directors, employees, agents, contractors, or partners. 

Social Features 

Certain functionalities on our Site permit interactions that you initiate between the Site and external services, such as social networks (“Social Features”). Examples of Social Features include features enabling you to “like” or “share” our content and features that otherwise connect the Site to a third-party service (e.g., to pull or push information to or from the Site). If you use Social Features, information you post or provide access to may be publicly displayed by the third-party service you use. Also, both Batesville and the third party may have access to certain information about you and your use of the Site and the third-party service. 

Cookies and Tracking Technologies 

Cookies, web beacons, and other tracking technologies (“tracking technologies”) may be used to collect information about your interactions with our Site. A cookie is a small text file that is stored on your device. We use session cookies that expire when you close your browser and persistent cookies that remain on your hard drive for an extended period of time. Please see “Your Choices” below for information on browser settings and opt out choices related to tracking technologies. 

Our Site may contain a small graphic image called a web beacon, also known as a “clear gif,” that allows us to monitor and collect certain limited information about our users. We may use web beacons to count visitors to our web pages, monitor how our users navigate our Site, or compile aggregate statistics about our Site. 

We may use analytics services, such as Google Analytics, Hotjar, Matomo, and SAP’s Customer Data Cloud, to help us understand and analyze your use of our Site, including how often you visit our Site, what pages you view when you visit our Site, and what other websites you visited before coming to our Site. We may analyze activity on our Site through session replay technologies to help us understand and analyze how you interact with the Site and to improve the Site. We may use the information we collect through analytics to implement Google advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, and device reporting. For more information on Google’s privacy practices for Google Analytics, please visit https://support.google.com/analytics/answer/6004245, or information on SAP Customer Data Cloud privacy practices, please review their privacy practices. You may prevent Google Analytics from recognizing you on our Site by deleting or disabling cookies. For more information, see “Your Choices” below. 

Certain cookies on our Site may be used to collect personal information about your online activities over time and across different devices and online services. 


Although no website, application, database, or system is completely secure or “hacker proof,” we take precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Remember that nothing online is 100% secure. While we use standard methods to protect login credentials and data, we cannot guarantee its absolute security. If you are a Batesville Connect User, please remember that you are responsible for safeguarding your username and password. 

Links to Other Websites and Services 

Our Site may contain links to other websites or services that are not controlled by us; these links are provided for your convenience and information. We are not responsible for any third party’s data collection or privacy practices, and we encourage you to review the privacy policies or notices posted on these third-party websites for further information. 

International Users 

If you are visiting this Site from outside the United States, please be aware that Batesville is based in the United States and the information we collect will be processed and stored on our servers in the United States. The data protection laws and regulations applicable to your personal information transferred to the United States may be different from the laws in your country of residence. 


This Site is not directed toward children under 13 years of age nor do we knowingly collect information from children under 13 years of age. If we become aware that we have received personal information from a person under the age of 13, we will delete it in accordance with applicable law. 

Your Choices 

Unsubscribe from Promotional Emails 

You may unsubscribe from receiving promotional emails from us by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you. Please note that even if you opt out of receiving promotional emails from us, we may continue to send you non-promotional emails. 

Browser Controls 

Cookies may be disabled or removed using tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. The choices available, and the mechanism used, will vary from browser to browser. Such browser settings are typically found in the “options,” “tools” or “preferences” menu. You may also consult the browser’s “help” menu. You can learn more about cookies and how to block cookies on different types of browsers by visiting http://www.allaboutcookies.org. Please be aware that if you disable or remove these technologies, some parts of our Site may not work and when you revisit our Site, your ability to limit browser-based tracking technologies is subject to your browser settings and limitations. 

Your browser settings may allow you to transmit a “Do Not Track” signal when you visit various websites. Like many websites, our Site is not designed to recognize “Do Not Track” signals. 

Opt Out of Tracking Technologies 

Some vendors offer information about how they use your personal information and tools to opt out of their tracking technologies. For information regarding: 

Some vendors may participate in the Digital Advertising Alliance (“DAA”) and its AdChoices opt-out program. For more information about opting out or to use the DAA opt-out tool visit youradchoices.com/ for web browsers or aboutads.info/appchoices for mobile apps. Other advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). For more information about opting out or to use the NAI opt-out tool, visit networkadvertising.org/choices/ for web browsers or networkadvertising.org/mobile-choice/ for mobile apps. 

We are not responsible for the effectiveness or accuracy of other parties’ notices or opt-out mechanisms. 

Notice to California Residents 

California residents have the privacy rights listed below with certain exceptions. The rights granted under the California Consumer Privacy Act and Shine the Light are not the same. To exercise your rights, you will need to follow the directions specific to each law. 

California Consumer Privacy Act (“CCPA”) Notice 

This CCPA Notice supplements our Privacy Policy and describes how Batesville processes the personal information of California residents.  

Please note that the CCPA provides certain exceptions with respect to the personal information we collect in connection with providing products or services to, or receiving products or services from, other businesses. With respect to the personal information collected in connection with the above individuals or circumstances, you may not have any or all of the privacy rights listed below. 

The information below that describes how and why we collect and use your information also describes how we have collected and used information in the preceding 12 months. 

Collection, Use, and Disclosure of Your Personal Information 

The CCPA requires certain disclosures about our general collection, use, and disclosure of California consumer personal information. Accordingly: 

Retention of Personal Information 

We keep your personal information based on our business and legal needs, as described in this Policy or otherwise permitted or required by law. Generally, we maintain your personal information for as long as one of the following apply: 

Where information is used for more than one purpose, we will retain it until the purpose with the latest retention period expires. For more information about our retention policies, please contact us using the contact details below. 

California Privacy Rights 

California residents have the following privacy rights under the CCPA: 

If you would like to exercise your California privacy rights, or are an authorized agent of a California consumer who would like to make such a request, contact us at 800.622.8373 or complete our “California Privacy Rights Request Form” available here. 

We may take steps to verify your identity before processing your request to know or request to delete. We will not fulfill your request unless you have provided sufficient information for us to reasonably verify that you are the individual about whom we collected personal information. If you have an account with us, we will use our existing account authentication practices to verify your identity.  

You may use an authorized agent to exercise your rights. To protect your personal information, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf. 

Shine the Light 

Under California’s “Shine the Light” law, California customers may request information about how a business shares their personal information with third parties for such third parties’ own direct marketing purposes.  We do not disclose customers’ personal information to third parties for those third parties’ own direct marketing purposes. For more information, you may contact us at [email protected] or by postal mail sent to Batesville Casket Company, Attn: General Counsel, One Batesville Blvd., Batesville, IN 47006.  

Changes to Our Policy 

We may make changes to this Policy at any time, including as we implement new technology and introduce new services or otherwise change our privacy practices, or in response to changes in applicable laws or regulations. When we make changes to this Policy, we will revise the “Last Updated” at the top of this Policy. We recommend that you review this Policy each time you visit the Site. 

Contact Us

If you have any questions regarding our Privacy Policy, or a privacy concern, you may contact:

Batesville Casket Company, LLC
Attn: Legal Department-Privacy
One Batesville Blvd.
Batesville, IN 47006

Telephone: 800.622.8373
Email: [email protected]

Last updated: July 31, 2023