Webinar Recording: Cremation Webinar

personalized urn items

Understanding the Evolving Needs of Today's Cremation Families

This webinar focused on cremation, the fastest growing segment in the funeral industry. As more families choose cremation, understanding their needs and expectations is essential to providing meaningful, personalized care.  

During the webinar, we shared the latest consumer research, highlight emerging trends, provide insights, and introduce products and solutions designed to help you better serve cremation families in today’s evolving market.  

About the Presenters

Matt Wessel
VP of Cremation

Batesville


Matt serves as the VP of cremation and is a 23-year veteran at Batesville with experience in strategy, business planning, and marketing, including almost a decade working in Batesville's cremation business. 

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Blake Ridenour
Cremation Product Marketing Manager

Batesville


Blake is the cremation product marketing manager and has spent nearly a decade with Batesville in both sales and marketing. He has lead Batesville through some of the largest cremation product launches since the introduction of Options by Batesville in 1993.

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