
Batesville, IN – April 21, 2026 – Batesville will showcase its latest product and technology innovations at the 2026 ICCFA Convention and Exposition, held April 29 – May 1 in Fort Worth, Texas, highlighting how evolving consumer expectations - shaped by retail experiences - are transforming funeral service.
Featured solutions will include new ways to personalize memorial experiences across every product category and price point, from custom photo keepsakes to emerging options such as Eterneva’s custom memorial diamonds. Attendees can also explore digital tools that streamline workflows and enhance the planning experience.
“Today’s families are accustomed to seamless digital experiences – from shopping online to customizing products with just a few clicks – and they expect that same clarity, choice, and personalization when honoring a loved one,” according to Jenn Parvin, SVP and Chief Customer Officer for Batesville. “Our role is to help funeral professionals deliver that experience in a way that is simple and intuitive.”
Parvin will lead an educational session at ICCFA focused on how funeral homes can respond by aligning technology, products, and environments to deliver more relevant, modern experiences.
Friday, May 1, 12-12:50 p.m. (CT)
Jenn Parvin, Chief Customer Officer Batesville, Sheri Hauer, Forest Lawn Memorial Park, and Devin Dardanes, B&N Industries
Visit Batesville at ICCFA
Visit Batesville at booth #263 to see how products, personalization, and technology can work together to enhance both family experience and funeral home performance.
Eterneva: See how custom memorial diamonds, made from the ashes or hair of loved ones or pets, are providing families with a one-of-a-kind lasting tribute – featured at the Batesville booth.
Learn more at https://info.batesville.com/2026iccfa
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ABOUT BATESVILLE SERVICES, LLC
Batesville (www.Batesville.com) is a recognized leader in the deathcare industry in North America, offering a comprehensive portfolio of burial and cremation products, innovative technology solutions and an unparalleled array of personalization and memorialization offerings. For more than a century, Batesville has supported deathcare professionals in helping families honor the lives of those they love.® A history of manufacturing excellence, product innovation, superior customer service, and reliable delivery helped Batesville become – and remain – a market leader.
Contact: Greg Jaeger, Director, Brand & Communications
©2026 Batesville Services, LLC