eBook: Consumer Segmentation in Funeral Planning

Funeral Planning for the Modern Consumer

Families are redefining what matters most in funeral planning. From burial and cremation to deeply personal motivators, expectations are evolving fast.  

We’re here to help with our newest eBook, “The Changing Landscape of Death Care: A Deep Dive into Today’s Families and How to Serve Them Better.” 

Download this free eBook to explore today’s top consumer personas, what drives their decisions, and how to build stronger, more meaningful relationships.  

CTA button (link to form page when created): Download the Free eBook 

What’s Inside the Consumer Segmentation eBook  

• Key Family Personas in Funeral Planning: Meet the core consumer segments and learn how each group approaches funeral decisions differently.  

• Emotional and Practical Motivators: Discover the values, needs, and experiences that shape how families choose and plan services.  

• Actionable Strategies for Funeral Professionals: Get practical tips for adapting your approach to better serve families based on what matters most to them. Additionally, you’ll find Batesville solutions to help you provide the service these families need.  

Why This Research Matters  

Consumer segmentation helps you meet families where they are, emotionally, culturally, and financially. When you understand what different families need and value, you can create offerings that resonate, improve service outcomes, and stay ahead of the competition.  

CTA button: Download the Free eBook 

Dig Deeper into the Data: Download our Consumer Trends eBook 

Want to learn even more about the consumer trends that are shaping the industry? Download part one of this eBook series, “The Changing Landscape of Death Care: The Top 5 Consumer Trends Shaping the Future of Funerals.”  

Download eBook