BATESVILLE, Ind., October 23, 2017 – Batesville has an exciting lineup of new products, innovative solutions and special events planned for the 2017 National Funeral Directors Association (NFDA) Convention and Exposition, October 29 – November 1 in Boston, Massachusetts. A long-time supporter of NFDA, Batesville is proud to be the educational sponsor for the second consecutive year.
“NFDA has done an outstanding job in building an agenda that is tailored to the issues and opportunities faced by today’s funeral professionals,” said Troy Turner, SVP of Sales and Marketing for Batesville. If learning is one of your goals when attending the conference, I’m confident you won’t be disappointed.”
New products are another area where Batesville is stepping forward. According to NFDA, 87 percent of attendees said new products and services are the primary reason they attend the annual convention. Batesville will have an expansive display of more than 40 caskets and cremation products thoughtfully designed with features – and at prices – that are attractive to today’s consumers.
“We know that families value personalization as a way to honor their loved ones, and are excited to present several new or enhanced products that make it even more affordable,” said Turner. This includes two 18 gauge steel models and a new 20 gauge steel unit – all available in multiple colors. For families who prefer wood, Batesville is featuring its popular Barnett distressed wood casket, the Holton distressed wood memento chest and the new Bennington rustic urn.
Turner explains how Batesville is taking a different approach to serving today’s families with a line of “dual disposition” wood caskets specially-designed to be used for burial or cremation. “By serving both needs, these versatile products give funeral directors more choices for families without having to add inventory or place products in two different selection rooms,” Turner says.
Innovation is not limited to Batesville products. The company has a new booth packed with interactive demo stations showcasing some of its latest technology solutions and value-added offerings, including the dynamic imaging capabilities in its Meaningful Selections digital selection tool and the new FamilyShare collaboration solution. FamilyShare can help funeral directors create stronger connections with family members earlier in the arrangement process, share and capture information faster and enhance the family’s overall experience.
- For a complete NFDA experience, there is something special each day, including:
Dr. Alan Wolfelt will sign copies of his book, A Tale of Two Funerals – The Throw Rug and the Tapestry, in the Batesville booth (Monday, Oct. 30, noon – 5 p.m.)
- Troy Turner will present, “Staying Relevant in an Evolving Marketplace – Trends that are Changing Consumer Expectations,” in a Campfire Session at the front of the Expo Hall. (Monday, Oct. 30, 2 p.m.)
- Hoppy Halloween event – Batesville is hosting a craft beer tasting in its booth. (Tuesday, Oct. 31, 2 – 4 p.m.)
- Promethean® casket giveaway – One lucky funeral director will win an exclusive Promethean 48 ounce polished bronze casket. Winner will be selected on Wednesday, Nov. 1 at 10 a.m. in the Batesville booth. Restrictions apply. See website for details.
For more information, visit www.batesville.com/nfda2017.
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Batesville (www.Batesville.com), a wholly-owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry, offering a comprehensive portfolio of Burial Solutions, Cremation Options, Memorial Solutions and Technology Solutions. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader.
FOR ADDITIONAL INFORMATION, CONTACT:
Teresa M. Gyulafia
Director – Strategic Communications
©2017 Batesville Services, Inc.