By: Dave Sheehan On: May 12, 2021 In: News, Press Releases Comments: 0

BATESVILLE, Ind., May 12, 2021 — Batesville will pay tribute to America’s military veterans and fallen heroes at the annual International Cemetery, Cremation and Funeral Association (ICCFA) Virtual Exposition, May 17 – 21, 2021. The company will donate $500 to the “Journey to Serve” initiative recently launched by the ICCFA Educational Foundation and the Funeral Service Foundation and another $100 for every N01 18 gauge military casket ordered with a Family Choices Image medallion in the company’s virtual booth during the convention. Journey to Serve is aimed at recruiting veterans for employment throughout the death care profession.

“We believe every life tells a story and none are more meaningful than those of our veterans who dedicated themselves to protecting our freedom,” said Jenn Parvin, vice president of marketing and technology for Batesville. “Journey to Serve is a remarkable program and we are proud to lend our support in this small way.”

The NO1 collection provides a distinguished way to honor a life of service. Units are available in Neopolitan, Sydney and Midnight colors, with rich black or navy velvet tailored interiors and embroidered medallions representing the U.S. Armed Forces. Families can create a custom Image medallion to complete the look or choose from a collection of display and keepsake medallions and corner designs representing their loved one’s branch of service.

Jim Price, Chair of the ICCFA Educational Foundation and Lee Wiensch, Executive Director of the Funeral Service Foundation said, “The funeral profession does a great job of honoring fallen veterans through memorialization and products that demonstrate respect for their service. Our Foundations launched Journey to Serve as a way to welcome veterans to careers in death care that provide a meaningful way to continue their commitment to the values that we all hold dear. We are grateful for Batesville’s support of the Journey to Serve initiative and invite you to learn more at www.JourneyToServe.com.”

For more info, contact:
Teresa M. Gyulafia
Director – Strategic Communications
[email protected]
Phone: 812.931.5084


Journey to Serve is a unique marketing campaign launched in 2021 by the Funeral Service Foundation and the ICCFA Educational Foundation. This collaborative effort between organizations aims to engage, recruit and hire more military veterans to careers in the funeral service profession – including meaningful work in funeral homes, cemeteries, crematories, funeral vendors, finance companies, insurance partners, and all levels of support roles. When asked to name their top business challenges, owners of funeral profession businesses rank finding strong employees at the top of the list.

This campaign is an especially urgent call to action during times of crisis, such as a pandemic, when the ‘service’ part of the funeral profession really shines. Caring, competent, mission-driven employees are needed now more than ever. Visit www.journeytoserve.com to learn more.